With Facebook pixel you can gain insight into the effectiveness/conversion of your Facebook ads. With the help of the pixel it is possible to follow your site visitors’ behavior via your advertisement. Follow these steps to enable it on Poppyz:
- Install and activate the Official Facebook Pixel plugin.
- Go to Settings -> Facebook and enter your Pixel ID. To determine your Pixel ID, follow these guide.
- Click on Save Changes and Facebook Pixel will now work.
What can you track?
Currently you can track the following: “View Content of Courses and Lessons” (visits of courses and lessons pages) and “Tracking of Purchases” (track the number of tier purchases). View Content measures/tracks the course name or lesson name being viewed and the user who bought it. Purchase measures/follows the user and purchased program round.
Facebook Pixel Meta Tag
IOS14 now requires Domain Verification on the website where you use Facebook Pixel. This requires adding a meta tag to your website for the verification. An easy way to do this is by using a meta tag plugin like Meta Tag Manager. This will allow you to add the meta tag generated from your Facebook Pixel account.
